When I studied marketing at DePauw, I learned about how important brand awareness is for new businesses. It’s hard to break into a new market, but social media is helping new companies get off on the right foot.
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Does your company use Snapchat? If you’re trying to reach Gen Z, you probably have a company Snapchat account. There are so many things that brands can do with Snapchat now. If you’re pressed for time, try narrowing your focus to just a few ideas. Here are three that I like!
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The goal of this blog is to help you get closer to finding a job that serves meaning to you. Not just to get that paycheck, but instead to kick-start your career and excel in something you are passionate about. Here are some lessons I have learned my first year of post-grad life:
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As a marketing student at DePauw University, one of the first concepts I learned about was the value proposition. It’s a critical element of marketing and requires clear, concise communication.
But what happens if your marketing department can’t be everywhere at once?
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