‘How to’ Blogs: Copywriting for Paper Source
How to Make the Perfect Bow
I worked with the team at Paper Source to create copy for “how to” style blog posts. In this example, I wrote a post on how to make the perfect bow.
My work involved drafting copy for each step of the bow making process. I also aligned the copy with the corresponding images.
Each blog post was enhanced by a “how to” video.
Nothing makes a sweeter statement atop a gift than a perfectly tied bow. And with endless pattern and color combinations, it's the perfect skill to master for any season. Follow our guide for all of the pro-bow tying tips you'll ever need.
How to Make a Custom Envelope
Continuing the work of “how to” blogs, I created a blog post on How to Make a Custom Envelope.
For this post, I gathered a list of materials needed, and noted where links could be made to Paper Source items.
Then I wrote step-by-step instructions for making a custom envelope. I worked with the Paper Source team to take constructive feedback, make edits and produce a high-quality final product.
I understood that the copy needed to be compelling, because each post offers a detailed “how to” video at the end.